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How to Optimize Images for SEO

Adding descriptive image information helps search engines understand your images and improves accessibility. You can manage the image's alt text, title, and description in the image's SEO settings.

Prerequisites / Requirements

  • Access to your website builder.

  • An image added to your page.

Step-by-Step Instructions

1. Select the Image

Click the image on your page to open its settings panel.

2. Open the SEO Options

Scroll down in the settings panel until you find SEO options.

Screenshot 2024-09-16 at 15.16.23.png

3. Add Alt Text

Enter a short, descriptive text in the Alt attribute field.

Alt text:

  • Describes what the image shows.

  • Helps users who cannot view the image.

  • Supports accessibility and SEO.

Example: Woman with laptop in sunny office

💡 Tip: Keep alt text short and descriptive. Avoid phrases such as "image of" or "picture of."

4. Add an Image Title

Enter a Title for the image.

The title can appear as a tooltip when a visitor hovers over the image. It has less impact on SEO than alt text but can provide additional context for visitors.

5. Add an Image Description

Enter a longer Description explaining the image and its context.

You can include relevant keywords naturally where appropriate.

Visuals & Examples

For the best results, use:

  • Alt attribute: A short description of what the image shows.

  • Title: Additional information that may appear when hovering over the image.

  • Description: More detailed context about the image.

Troubleshooting / FAQs

What should I write in the alt attribute?

Describe the main subject or purpose of the image clearly and concisely.

Should I use keywords in alt text?

Use relevant keywords when they naturally describe the image. Avoid adding keywords that do not relate to the image.

Should alt text start with "image of"?

No. Go directly into the description of what the image shows.

Which field is most important?

The Alt attribute is the most important field for accessibility and image SEO.

Summary / Next Steps

Open an image's SEO options and add descriptive alt text, a title, and a description. Keep the alt text short, clear, and relevant to the image.

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