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Facebook Pixel

How to add a Facebook pixel

Updated this week

✅ How to add a Facebook Pixel in Sitebuilder:

The Facebook Pixel is a piece of code you insert on your website to measure, optimize, and build audiences for your Meta (Facebook & Instagram) ads. It works as an analytics tool to show what visitors do on your site after clicking an ad.


1. Create and configure your pixel

  • Create a new pixel or retrieve the code for an existing one.

  • Copy the entire code snippet shown under “Install manually”.


2. Log in to Sitebuilder

  • Click on “Pages Manager” in the main menu.

  • Select “Site Scripts” and set it to “Head scripts”.


3. Paste the pixel code

  • In the Head Scripts field, paste the copied pixel code.

  • Click “Save”.

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4. Publish your website

  • Click “Publish” in the top right to activate the code.

  • The Facebook Pixel will now begin collecting data from your website.


💡 Tip: You can check that the pixel is working using Facebook Pixel Helper, a Chrome browser extension.

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